Sean Carton - Do we really need advertising agencies anymore?

Do we really need advertising agencies anymore? Are we witnessing the great "reboot" of the advertising industry hastened (but not caused) by the current recession? It's pretty obvious to any reasonable person watching the tens of thousands of layoffs in the industry along with the simultaneous implosion of the newspaper industry that the ad biz as we know it is in serious trouble. Couple that with the ongoing decrease in advertising spending along with new studies (such as this one from Microsoft that predict that the Internet will overtake TV in 2010, and it's clear that advertising as we've all grown to know it is on the way out.

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