A Neat Networking Methodology for Employing The Right People - MIT Sloan Review

IDEO, the global design firm, is known for the innovation it brings to its clients, from nifty swivel classroom chairs made in collaboration with Steelcase to a revamped in-store environment for GE Money Bank’s outlets in Poland, Russia and the Czech Republic. But according to authors Margaret Schweer, Dimitris Assimakopoulos, Rob Cross and Robert J. Thomas, writing in “Building a Well-Networked Organization,” IDEO is equally adept at bringing innovation to its internal operations. The company has 550 employees at its locations in the U.S., London, Munich, Shanghai and Singapore. Specifically, IDEO excels at using talent networks and social networks to be smarter about internal staffing. The authors write that:

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