“Authentic” is dead

It's time to retire the following phrases. They should no longer be used, ever, in any context except derisive mocking: * gapingvoid-yak-yak-yak Fast and easy * Putting customers first * The Holy Grail of * The leading provider of * Legendary customer support Also eschew these words, as devoid of meaning as a yogi's mantra and as useless as a simile that doesn't contribute new information: * gapingvoid-welcome-nobody-cares Authentic * Solution * Genuine * Powerful * Secure * Simple * Innovative * Insight * Disruptive

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