Why Creativity Matters Most: What Business Owners Can Learn from Jazz Musicians - Q&A with Josh Linkner : The World :: American Express OPEN Forum

When Josh Linkner was growing up, a Lego set included a bunch of blocks that kids could fashion into whatever they imagined. By contrast, today’s Legos are packaged as specialty kits with intricate parts and step-by-step instructions for building one specific construction—such as Harry Potter’s Diagon Alley. To Linkner, a jazz musician, venture capitalist and the founder and chairman of ePrize, an interactive marketing company, this Lego trend reveals a troubling emphasis on teaching people how to follow directions at a time when using your imagination is more important.

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