How to change people's behavior by tweaking the environment | Game-Changer - Jorge Barba

The interesting discussion we had about innovation being a matter of age brought up a lot of insights, one in particular was that to breed innovation an environment is more important than the age of the innovator. How this works is a little complicated to understand but let me explain how a cognitive bias impedes us from seeing change coming from our environment and then use some examples of how tweaking the environment makes change simple. What looks like a person problem is often a situation problem.

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