Ideation Success Formula; Eight Suggestions to Improve the Odds - Gregg Fraley
Thursday, March 4, 2010 at 03:51PM There is a growing industry of consultants and companies (Eureka Ranch, What If!, Ideas to Go, Landis, Research International, Brainjuicer, IDEO, and many more independents like myself ) who specialize in assisting the Fortune 1000 with new product development. They all have different methods – some design oriented, some observational, some with highly structured problem solving methods, others more creative-from-the-gut, but at the end of the day, at some point, they all tend to rely on some form of brainstorming. After all to get to a new product you need a new product idea, and, as they say, they don’t grow on trees. Brainstorming has been around for years of course. Alex Osborn coined the term and wrote the original book on the subject, Applied Imagination. In the USA the term Brainstorming h