The Big Question for 2011 - Will Gamification Change Social Media - Umair Haque - Harvard Business Review

It doesn't matter whether I'm talking to an investor, C-suiter, or an entrepreneur. Most of them — like most of the general public — answer the question, "What does social media mean to you?" with "It's stuff that helps you make 'friends, digitally!! Do you want to be my friend?" "Sure" I usually reply. And then I say: "But thinking of social tools that way is a little bit like using a positronic brain multiplier from the 25th century to tie your shoelaces faster. Here's a more powerful, resonant — and disruptive — way to think about social media.

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