Design Thinking for Innovation
Interview with Tom Kelley, General Manager of IDEO, and Author of The Art of Innovation and The Ten Faces of Innovation June 28, 2009. By Vern Burkhardt Vern Burkhardt (VB): What are some of the most interesting and exciting parts of your job as General Manager of IDEO? Tom Kelley: The most interesting and exciting are tapping into the collective brain of the 530 people who work at IDEO. I am not a designer, engineer, or anthropologist so I don't generate the source material at IDEO. I am the lucky guy who gets to tap into the reservoir of great insights that are being generated there every day.