Family Business Australia Conference
Saturday, April 4, 2009 at 11:25PM Yesterday I had the pleasure of attending the Family Business Association Conference. Glenn Cooper, Executive Chairman of Coopers Brewery was the first speaker. I know Glenn from another life pre The CLF and he is a real gentleman. Glenn also heads up the marketing for Coopers and previously he explained to me that the main purpose of their marketing is to give the appearance that Coopers is a much bigger brewery than they are. Seems to work well given the number of people that enjoy a pale ale. Our executive Chairman Ralph Kerle was also a keynote speaker, just before lunch. Ralph firstly gave an overview of the research he has done on 'Is Australian Management Creative and Innovative'. He then proceeded to launch our Creative Leadership Index and The Creativity Zone