In Praise of Marketing

Many dismiss marketing as manipulative, deceptive, and intrusive. Marketing, they argue, focuses too much of our attention on material consumption. More recently, Benjamin Barber, in his 2007 book Consumed, claims that marketing is "sucking up the air from every other domain to sustain the sector devoted to consumption." He is correct. Coca-Cola, Nike, and Starbucks command more loyalty among many consumers than any political party, trade union, church, or mosque. Indeed, Starbucks founder Howard Schultz sought to make his coffee shops the "third place" in our lives, after home and work.

Click to read more ...

Uncompromising Leadership in Tough Times

Economic difficulties need not mean that we lower our standards for leadership. If anything, we should raise our sights. New work by HBS professor Michael Beer and colleagues shows that there is still a place for what they term uncompromising leadership. Due out this summer, the book High Commitment, High Performance: How to Build a Resilient Organization for Sustained Advantage describes organizations that, Beer says, "are diametrically opposite to the firms we saw fail on Wall Street. The book's perspective also leads to answers to the question of how to manage in tough times in a way that avoids liquidation of human and cultural assets." The book looks broadly at what it takes to build a high commitment, high performance (HCHP) system inside companies. It asks and answers questions such as: What outcomes must such an organization achieve in order to sustain commitment and performance?

Click to read more ...

Centered leadership: How talented women thrive

The 3rd McKinsey executive concept in 2008 has a lot of value... A new approach to leadership can help women become more self-confident and effective business leaders. Women start careers in business and other professions with the same level of intelligence, education, and commitment as men. Yet comparatively few reach the top echelons. This gap matters not only because the familiar glass ceiling is unfair, but also because the world has an increasingly urgent need for more leaders. All men and women with the brains, the desire, and the perseverance to lead should be encouraged to fulfill their potential and leave their mark. With all this in mind, the McKinsey Leadership Project—an initiative to help professional women at McKinsey and elsewhere—set out four years ago to learn what drives and sustains successful female leaders. We wanted to help younger women navigate the paths to leadership and, at the same time, to learn how organizations could get the best out of this talented group.

Click to read more ...

Brazil to lead the BRIC economies in 2009

Let me start 2009 with a prediction - Brazil will lead the global emerging markets out of the current doldrums to be the top performing emerging market in 2009. Firstly, let's not forget that Brazilians have known terrible times. Military dictatorship and economic stagnation are recent memories for even the most prosperous, and there are still tens of millions of Brazilians who live on less than $1 a day. The horrible handling of money affairs put Brazil under the microscope of the International Monetary Fund who, in order to ensure repayment of loans issued by the World Bank, sent experts to Brazil, imposed austerity in public spending, tackled inflation by limiting wage increases, and confronted labour unions and non-governmental organisations.

Click to read more ...

The Next Marketing Challenge: Selling to 'Simplifiers'

Watch out for a new brand of consumer in 2008: the middle-aged Simplifier. She finds herself surrounded by too much stuff acquired. She is increasingly skeptical in the face of a financial meltdown that it was all worth the effort. Out will go luxury purchases, conspicuous consumption, and a trophy culture. Tomorrow's consumer will buy more ephemeral, less cluttering stuff: fleeting, but expensive, experiences, not heavy goods for the home. The economic boom of the 1990s fuelled consumption and

Click to read more ...