The 4 Elements of Visual Grammar: How To Communicate Without Words | Van SEO Design

I often use the phrase “visual design” when describing what we do as web designers. Recently I came across what I think is better phrase, “communication design.” When we design and build websites our goal is usually to communicate something to an audience. Communication requires language. That language can be aural as in the spoken word, it can be gestural as in sign language, or it can be visual as in design. The more you understand any language the better you can communicate using that language. The visual language of design is no exception. Design elements are like letters and words. When we add design principles and apply them to our elements, our words, we form a visual grammar. As we learn to use both we enable ourselves to communicate visually.

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Enough Overtheorizing Of Design Thinking. How About Let's Start With Design Thinking 101? - innovation playground Idris Mootee

I’ve written extensively and spoken publicly a lot about the myth of design thinking. Honestly I am a little tired reading about it. How people over theorized a very simple idea and now the term is becoming another buzzword. What is design thinking? Design thinking is not about design. It is about helping companies and individuals to think differently about strategic options and system impact. Futurists have been around for a long time, but design thinking combines with strategic foresight can help integrate the future(s) into existing strategies, not many organizations do that systematically and on an institution level.

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What is Design Thinking Anyway? : Roger Martin - Design Observer

Design thinking, as a concept, has been slowly evolving and coalescing over the past decade. One popular definition is that design thinking means thinking as a designer would, which is about as circular as a definition can be. More concretely, Tim Brown of IDEO has written that design thinking is “a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.” [1] A person or organization instilled with that discipline is constantly seeking a fruitful balance between reliability and validity, between art and science, between intuition and analytics, and between exploration and exploitation. The design-thinking organization applies the designer’s most crucial tool to the problems of business. That tool is abductive reasoning. Don’t feel bad if you’re not familiar with the term.

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My Product Identity and Design For Polaroid 1957-1977 - Paul Giambarba

Paul Giambarba initiated Polaroid's corporate image development and product identity in 1958. His innovative black packaging successfully subdued the dominance of Kodak yellow at point-of-purchase and spawned a vogue of black packaging within the industry. He is currently sparking a revival in Polaroid and his new project the Impossible Project can be found here. In the meantime, here is a fascinating case study on how the power of a good idea, beautifully executed with passion, can overcome the might of a dominant player.

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Management by Imagination - The Conversation

The perception that good management is closely linked to good measurement runs deep. How often do you hear these old saws repeated: "If you can't measure it, it doesn't count"; "If you can't measure it, you can't manage it"; "If you can't measure it, it won't happen"? We like these sayings because they're comforting. The act of measurement provides security; if we know enough about something to measure it we almost certainly have some control over it. But however comforting it can be to stick with what we can measure, we run the risk of expunging something really important. What's more, we won't see what we're missing because we don't know what it is that we don't know. By sticking simply to what we can measure, we come to imagine a small and constrained world

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