Friday
Oct012010
How can you tell when you need new ideas? - deBono
Friday, October 1, 2010 at 07:25PM
If you have a problem you can solve quite easily using a routine approach, why do you need creativity and new ideas? Answer: because the obvious solution might not be the best one. An obvious solution makes it very hard to look for alternatives that might be quicker, simpler or cheaper. I call this 'being blocked by openness'.
Ralph Kerle | Post a Comment | tagged Ideation, Innovation, creativity, deBono in Business , Creativity