The Top 5 Websites To Spark Your Creativity - makeuseof.com

Where should you turn to when you need an idea to set off an entrepreneurial endeavor or escape the shackles of writer’s block? If this was the 20th Century, you might have no choice but to sit around and think for a while, hoping that something might spark your creativity and an idea will just pop into your head. But this is the 21st Century, and there are tons of websites out there that can give a much-needed spark to your creativity. Here are five of the best.

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Evolutionary Entertainment: A 5-stage Development Process for Corporate Storytelling

The key to creating a great transmedia project is to see it as a living, breathing, evolving entity. Even though my preference is always to plan rather than wing it, trying to find all the pieces of the puzzle from the start can be exhausting, demoralizing and may later prove to be misplaced. Right now all media and entertainment experiences are built on shifting sands: better not to be locked in to one particular set of ideas if you don’t have to be. The figure below expands on the transmedia business model to incorporate the idea of “evolutionary entertainment” – that is, entertainment that evolves. It evolves with time, technology, audience preferences, financing and your story. Adopting this approach will keep you open to new opportunities.

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The Why What and How of Management Innovation - Gary Hamel, HBR

“Over the past century, breakthroughs such as brand management and the divisionalised organisation structure have sustained more creative competitive than anything that came out of a lab or focus group. Here’s how you can make your com pany a serial management innovator.” suggests Garl Hamel in this article from the Harvard Business Review.

How Creative Are You? - the Torrance Test of Creative Thinking, Newsweek

Just as an IQ test tracks intelligence, the Torrance Test of Creative Thinking measures your CQ: how well you think creatively. Usually a 90-minute series of discrete tasks administered by a psychologist, the Torrance Test is not a perfect measure of creativity. But it has proven remarkably accurate in predicting creative accomplishments. We asked a group of ordinary children and adults to try their hands at several drawing tests: everyone was presented with incomplete line drawings and was given five minutes to turn them into pictures.

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The Creativity Crisis - Pro Bronson and Ashley Merriman, Newsweek

Back in 1958, Ted Schwarzrock was an 8-year-old third grader when he became one of the “Torrance kids,” a group of nearly 400 Minneapolis children who completed a series of creativity tasks newly designed by professor E. Paul Torrance. Schwarzrock still vividly remembers the moment when a psychologist handed him a fire truck and asked, “How could you improve this toy to make it better and more fun to play with?” He recalls the psychologist being excited by his answers. In fact, the psychologist’s session notes indicate Schwarzrock rattled off 25 improvements, such as adding a removable ladder and springs to the wheels. That wasn’t the only time he impressed the scholars, who judged Schwarzrock to have “unusual visual perspective” and “an ability to synthesize diverse elements into meaningful products.”

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