How Much Do We Need To Know or Should We Know - The Conference Board Review - James Krohe Jnr.

In twenty years of the Internet age, big companies have come to know more about their customers, their suppliers, and their own operations than they ever did, or could. Information pouring in from sensors and points of sale enables businesses to know how to sell things to shoppers before they know they want them, fix machines before they break, reorder stock before it runs out. “Big data,” which McKinsey trumpeted in March as “the next frontier for innovation, competition, and productivity,” is in fact the previous frontier with a new name.

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