Finding the Tweet Spot - Top Tips for Building Twitter Relationships

Twitter is an incredible medium for listening, learning, and sharing. And, for those in the media and communications industries, it's also a rapid and immersive education in meaningful, two-way micro messaging that helps both parties walk away with a new form of value. While there are no shortage of posts that offer tips and tricks to help you boost your Twitter followers, it is by no means a popularity contest. The surmounting ploys, friending races, theatrics, and contests to tempt those into following individuals can be fun, but short-sighted, when in fact the true technique for building relationships, regardless of volume, is the genuine act of earning and investing in them. It's rooted in selflessness and rewarded with a rich stream of relevance and a network of valuable contacts that can also help you in the real world.