Making Innovation Happen
A Global Aggregation of Leading Edge Articles on Management Innovation, Creative Leadership, Creativity and Innovation.
This is the official blog of Ralph Kerle, Chairman, the Creative Leadership Forum. The views expressed are his own and do not represent the views of the International or National Advisory Board members. Tweet ______________________________________________________________________________________
Entries in Communication (49)
What Social Media Is and What Social Media Is Not
This post touches upon what I feel social media is and isn’t. It does not matter what your purpose is for using social media. The key elements are and always will be the same. Your desired outcome is dictated by the basic fundamentals of the core of what social media is. This post touches upon the most important ones. I could have went on and on with this list, but I don't think that was needed to drive home what I'm trying to get across. Please feel free to add to it by leaving your thoughts and opinions in the comments.
Clarify, Communicate, Simplify - FriendFeed
FriendFeed, a content and conversation aggregation service, remains under fire by many who feel it is too much of one thing and not enough of another. They often draw parallels to the micro-blogging service Twitter, and how "easy to use" that service is as compared with FriendFeed. As with any service that contains options, the ease of understanding the varied nuances of how to apply a service, like FriendFeed, is often hard to absorb. Even Allen Stern of CenterNetworks feels the service is simply too confusing. However, those who have seen the potential FriendFeed offers have taken to the service like a duck to water.
Plasticity of the brain - an interview
Learning to View Your Customers as a Powerful Tribe - Ed Welch
A CEO using Twitter to connect with customers? Why? Tony Hsieh (pronounced “Shay”), CEO of Zappos.com, uses Twitter to connect with customers. Why would a busy, important, successful CEO want to connect with customers? Make no mistake; Hsieh isn’t using Twitter for a marketing gimmick, but to make meaningful connections. The Dallas Mavericks went from being one of the worst basketball franchises in the National Basketball Association (NBA), to being one of the best and most valuable. The reason is usually sitting somewhere in the crowds at Maverick games. His name is Mark Cuban. Mark is the owner of the Dallas Mavericks. His leadership lifted them to heights never before thought possible. How? Mark knows how to connect. Guess where he sits during games? With the fans. Guess who reads all the emails sent to the Dallas Mavericks? Mark does. He usually wears a jersey, not a suit and tie. He dresses like a fan and acts like a fan. Mark understands that connecting with fans is the key to the success of the Mavericks. Herb Kelleher, a legend of Southwest Airlines. Herb Kelleher was frequently spotted on Southwest flights, chatting with ordinary passengers. Why? Surely he had more important things to do? Kelleher was connecting with his customers.