The Art of Psychographics

The Art of Psychographics is a profound essay on how design affects the way we think and behave by design writer and historian Kenny William Purcell

http://observatory.designobserver.com/entry.html?entry=10767

The Element - Sir Ken Robinson's new book on Finding your Passion.

I have to admit a bias to commence. I am a huge fan of Sir Ken Robinosn.  I await the release of his every essay or book as if I was a teenager waiting the release of a new Blondie album - expectant, knowing I already strongly identify with the band; luxuriating in the new sounds and lyrics that abound as the new songs are revealed - all the time trying to identify the cultural influences that have formed this new creation. I go through exactly the same process with Sir Ken Robinson.

Sir Ken Robinson's new book, The Element: How Finding Your Passion Changes Everything is a collection of real stories

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