People centred innovation with base of the pyramid
Saturday, November 29, 2008 at 10:07PM Here is one way innovation is being used to improve the lives of people with less resources on our planet... The Denmark-based Center for Sustainable Innovation (blog) is embarking on a new combined research and consultancy project about People Centred Innovation with Base of the Pyramid. The project, which is funded by the Danish Network for Research Based Userdriven Innovation - NfBI, will be exploring how to create new products and business models to improve the life of the half of the world’s population that is getting by on less than 4 USD a day (in comparative purchasing power as if they were living in the US), and how to put people first and include their needs and aspirations, and their knowledge and resources in this [which the UN calls Growing Inclusive Markets].