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« User-Led Innovation Can't Create Breakthroughs; Just Ask Apple and Ikea | Co.Design | Main | IT growth and global change: Ray Kurzweil interview - McKinsey Quarterly - Business Technology - Strategy »
Tuesday
Feb152011

The Darker Side of Creativity - Original Thinkers Can Be More Dishonest - Harvard Business Review

Professors Francesca Gino and Dan Ariely offer this controversial view of creative beahviour and thinking.

Creativity is a common aspiration for individuals, organizations, and societies. Here, however,
we test whether creativity increases dishonesty. We propose that a creative personality and
creativity primes promote individuals’ motivation to think outside the box and that this increased
motivation leads to unethical behavior.

Click here to download and read the article in full.

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