Getting Down to the Business of Creativity

Business leaders must manage and support creativity just as they would any other asset. Harvard Business School professors Teresa Amabile, Mary Tripsas, and Mukti Khaire discuss where creativity comes from, how entrepreneurs use it, and why innovation is often a team sport. 

Key concepts include:

• People have their best days and do their best work when they are allowed to make progress.
• Whenever a firm introduces a truly novel product, suppliers, complementary producers, distribution channels, and consumers must often develop new capabilities, beliefs, and behaviors for the product to succeed, creating a challenge for the innovator.
• The perception exists that creative businesses can just start up, when in fact it takes a while for an entire ecosystem to actually generate an industry.

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