Serious Play - How To Stimulate Your Organisation To Innovate

To launch a series of new executive education and training initiatives, The Creative Leadership Forum has to-day announced a new one day International Master Class - Serious Play - How To Stimulate Your Organization to Innovate led by Michael Schrage, Co-Director, MIT Media Lab E-Market Initiative and MIT Sloans School of Management to be held on June 26 at the Powerhouse Museum, Sydney.

Michael Schrage is considered a world leader in the design and deployment of digital innovations in networked marketplaces.His global clients include Deutsche Bank, Google, Fujitsu, General Motors, Microsoft, Accenture, Mars, IDEO, TASC, Merrill Lynch, McKinsey & Co., Mastercard, Procter & Gamble and eRoom Technologies

He is author of the business best sellers " Serious Play: How the World's Best Companies Simulate to Innovate and Shared Minds: The New Technologies of Collaboration - the first book to explore both the tools and the dynamics of successful collaboration in business, science and the arts. He is a columnist for Fortune Magazine and his writings have appeared in the Harvard Business Review, Wall Street Journal, fast company, Wired, red Herring, Forbes ASAP, Esquire, and many other publications. 

The Programme. 

This one day international Master Class, designed by Michael Schrage and Ralph Kerle, CEO, the Creative Leadership exclusively for the Creative Leadership Forum, explores the notion that it is behaviour, not insight or knowledge that drives innovation.

The conventional wisdom is that ideas or ideation produce innovation. Not so argues Schrage!! Ideation sessions only produce representations of ideas. True innovation that creates real value is experienced in the serious play involved in the development and design of innovative prototypes. It is out of this process that innovative teams are created and a real understanding of innovation with all its inherent challenges is experienced and learnt.

This Master Class will explain the process of innovative prototyping and explore the behaviours through action learning that enable organisations to minimize innovation risks whilst implementing and creating real value. 

How To Register

For full details and to book, go to the Creative Leadership Forum Events and Workshops.

This Master Class is designed to be intimate, experiential and interactive and thus there are only 30 spaces available. For further inquiries, contact Ralph Kerle on 029 8003 5027 or 0412 559 603 </p>