MITs Michael Schrage Talks About the Importance and Value of Serious Play

Dr Alan Saunders, the host of a great little ABC Radio National programme By Design recently spoke to MIT's Michael Schrage about his theory that Serious Play is vital for innovation and the implementation of innovation. Michael's position is that ideas are simply representation of ideas - the old adage, ideas are a dime a dozen, rings true for Michael. Schrage argues what is important and what creates economic value is how those ideas are prototyped and constructed. Michael Schrage is a global leader in innovation and his work provides genuine simplicity, common sense and clarity in a space that is cluttered with theories of all sorts.

Listen to the podcast of the interview.