At Last!! Creativity Takes Priority Over Business Analysis

Finally, creativity gets recognition in business althought the author dresses it up in the guise of "design". This article by Michael H. Hugos principal at the Center for Systems Innovation author of The Greatest Innovation Since the Assembly Line (Meghan-Kiffer Press, 2007) takes an interesting slant on the value of analysis. The author acknowledges the fault of relying on analysis as the only way forward and then takes takes a stab at creativity and what he says is the resulting outcome "synthesis". Whilst I think his case is weak generally, he does make some good points about the importance of the emergence of creative thinking in business.