Seven Tips for Managing Price Increases

When driving these days, do you look at the prices every time you pass a gas station? Do you notice yourself paying more attention to the prices of everything you buy? You are not alone. Consumers everywhere are more price aware. People who've been indifferent to price increases for years are suddenly amazed at what things now cost. How can marketers cope not just with inflation but with consumer sticker shock?

Click to read more ...

Why I'm Bullish on Facebook

A article earlier this month in the NYTimes talks about how Procter & Gamble has been "dipping its big toes into the vast pool of Facebook, now the world’s largest social network." Who wouldn't want a piece of P&G's ad spend, as they spend almost as much as all companies in the online direct marketing space will earn combined. If Facebook could garner just 1% of that almost $2.5 billion budget, for example, they'd effectively double their revenues. The Times article reference above is just one on the topic of social media and advertising. Most of the articles I've been following describe the challenges that Facebook and others...

Click to read more ...