Innovative Thinking in Strategy and Strategic Planning - Harvard Business Review
In 1966, Time magazine published a cover article posing the question, "Is God Dead?" Asked about the possibility, former President Eisenhower reportedly responded, "That's funny. I was just talking with Him this morning." Some of us are beginning to feel the same way about trendy assertions that strategy is dead. You may have read one such proclamation in the Jan. 25 Wall Street Journal. "Strategy, as we knew it, is dead," argued Walt Shill, who leads Accenture's North American consulting practice. An article titled "Strategic Plans Lose Favor" goes on to quote him saying, "Corporate clients decided that increased flexibility and accelerated decision making are much more important than simply predicting the future." If you believe strategy consists of predicting the future, or making plans, please feel free to take a chair next to Mr. Shill in the front row of mourners. On your seat you'll find a copy of Henry Mintzberg's 1994 book, The Rise and Fall of Strategic Planning, which should completely disabuse you of any residual hope you may have held out for the corporate planning process.