www.newmediaminded.com.au
Friday, October 10, 2008 at 11:38AM www.newmediaminded.com.au is the type of business model innovation that Australian industry and government desperately needs. It is the brain child of Scott-Bradley Pearce, Strategic Business Development, CBS Interactive, a digital media pioneer who has worked in and co-owned some of Australia’s leading digital agencies, including Big Hand Asia Pacific, Brainwaave Interactive and MediaZoo and as a result has developed a specific interest in that old-fashion notion - convergence. The site's purpose is to offer students in digital media studies an opportunity to engage with each other whilst working in the real world using real challenges offered by prospective employees gaining practical on the job experience. This may seem relatively simple as a business model at first. Get students to do your work at piecemeal rates was my initial cynical perspective. However, that thinking would be cliched and deceptive. Pearce's business model is really creating a very specific collaborative ecology through building a framework for the potentiality of convergence to occur - very smart contemporary business model thinking!!