Neuroscience: What is Brain Plasticity?

Neuroscience has changed considerably in the past 20 years. An example of change over period is the concept of brain plasticity. Brain plasticity refers to the brain’s ability to rewire itself, relocating information processing functions to different brain areas and/or neural networks. Two decades ago, it was believed that brain networks were static after its initial formation period. Now that belief has changed. The study of brain plasticity has profound implications in human learning and behaviour, and as such, for mental health. To better understand this concept, let’s take a quick tour of the human brain, neural networks, and the plastic potential therein.

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Six ways to make Web 2.0 work

Web 2.0 tools present a vast array of opportunities—for companies that know how to use them. Technologies known collectively as Web 2.0 have spread widely among consumers over the past five years. Social-networking Web sites, such as Facebook and MySpace, now attract more than 100 million visitors a month. As the popularity of Web 2.0 has grown, companies have noted the intense consumer engagement and creativity surrounding these technologies. Many organizations, keen to harness Web 2.0 internally, are experimenting with the tools or deploying them on a trial basis. Over the past two years, McKinsey has studied more than 50 early adopters to garner insights into successful efforts to use Web 2.0 as a way of unlocking participation. We have surveyed, independently, a range of executives on Web 2.0 adoption. Our work suggests the challenges that lie ahead. To date, as many survey respondents are dissatisfied with their use of Web 2.0 technologies as are satisfied. Many of the dissenters cite impediments such as organizational structure, the inability of managers to understand the new levers of change, and a lack of understanding about how value is created using Web 2.0 tools.

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Remember what Michael Conrad Said

Love is a burning Thing

Remember What Michael Conrad Said - Amazing videos are here

Times are changing - explained in 30 seconds

Perhaps we are all ready to change, though how much? Here is an idea summarised in 30 secs

Powerful Solving in the Foundation of Innovation - Matthew Battle

Why innovate? “No matter what anybody else tells you: corporations achieve competitive advantage through acts of innovation.” Peter Drucker According to the Boston Consulting Group 2006 survey Result, 72% of the executives rank innovation as a top-three strategic priority, up from 66% in 2005. 72% of respondents said their companies would increase spending on innovation in 2006. At the same time, many executives—nearly half of those surveyed—remain unsatisfied with the financial returns on their companies’ investments in innovation. Does that sound familiar to you? Why is innovation so important to CEO s? In the past, there has been a major trend among companies to reduce cost. 6-Sigma tools were so efficient for cost-cutting in transactional areas, as well as in technical areas, that their reputation has reached every big company. What they want: To gain money! This rigorous approach allows you to increase your margin by the given formula: Profits = Revenues – Costs Big profits can for sure come from decreasing your costs. But, in the end, even if a company has become the most efficient one on earth, it doesn’t mean it will be the most profitable. Why? Because the revenues will stay fixed, and more, will decrease year after year as the customer gets used to the product, and because competitors will launch some new, audacious products to compete with it!

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