Perceptions Matter | WriteforHR

A Leader’s Image Your image is the concept that others form about you as a result of the impressions you make on them. Your effectiveness as a leader is tied to your image. Your ability to project a leadership presence in the eyes of employees, customers, other important constituencies, and the general public is closely related to your ability to do your job well. Your image, then, can be either an asset or a liability as you engage in the tasks and roles of leadership. Many people make the mistake of assuming that paying attention to image building is superficial and therefore unimportant. However,