A Humourous Take on Social Networking Tools

Making Innovation Happen
The purpose of social media is to be social of course, right? It helps social butterflies among us stretch across continents with the strokes of a few keys and allows the geeky introvert to have a voice. Starting a conversation has never been easier, has it? A friend of mine, Ken Allan, and I were having a conversation across blogs over the last few weeks. Both of us started our blogs for varying reasons, but primarily it is to reach others and extend the conversation.
A article earlier this month in the NYTimes talks about how Procter & Gamble has been "dipping its big toes into the vast pool of Facebook, now the world’s largest social network." Who wouldn't want a piece of P&G's ad spend, as they spend almost as much as all companies in the online direct marketing space will earn combined. If Facebook could garner just 1% of that almost $2.5 billion budget, for example, they'd effectively double their revenues. The Times article reference above is just one on the topic of social media and advertising. Most of the articles I've been following describe the challenges that Facebook and others...
Bruce Nussbaum is now Contributing Editor for BusinessWeek USA but his prime interest still resides in Design and Innovation and in that regard his blog NussbaumOnDesign is always worth a read. A piece entitled "Turning Recession on Its Head: Is there an upside to the Downturn" caught my eye for two reasons. One, it is a conversation that is occurring in an opne forum on Facebook - social media promoting discussion again and two the Facebook page came out of IDEO's London office. If you are interested in following a meaningful conversation about design, creativity and innovation in the recession, this is a really good place to start.