Recently I came across an article from a tweet of an acquaintance of mine from Arc90, where I am just wrapping up some consultant work on a small project. The article’s name was: “The Undesigned Web”. It made me flinch a bit at how loosely the concept of design is thrown around without a full grasp on what it truly means. I was even more surprised to see that many web designers agreed with what was said in the article. Now, before continuing, I would like to mention that I have nothing against the author. I am sure he is a great guy that finishes all his vegetables at diner and helps little old ladies cross the street. That said, it does not take away from the fact that his article is a great reminder of something us designers and industry folk have to pay closer attention to. Design is not solely aesthetics.