“That OpenIDEO thing is great isn’t it?” My mother, approaching 80, discovered Google Buzz a few months back and has been following me on Twitter from there. Via one of my tweets, she had a look around OpenIDEO and was fascinated by the scope of inspiration and global collaboration. As a doctor she has always been somewhat in the dark about what I do for a living but from following my Twitter links she’s started to get the idea. “It’s about design and people and making the world a better place, right?” she offered as a perspective on my professional pursuits.