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Recommend Why Focusing on Finding “The Next Big Thing” Doesn't Work - The Media Brief UK (Email)

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You want innovation? You can’t handle innovation. Seriously though, once they’re established, most companies are geared toward stability, not disrupting their own operations. Newspaper and magazine companies are no different. And print media had no real impetus to change radically until recently. Newspapers and magazines took the challenge from television and radio in its stride – but it took the combined impact of multi-channel television, video games and the internet to challenge print media’s dominance. But if you thought the last five years were disruptive, brace yourself for the next five.


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