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Recommend Innovation Is Beyond Buzz | InnovationManagement - Stefan Lindegaard (Email)

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Innovation. Just the word or term itself is enough to start heated discussions. I experienced this once more as I got some interesting comments from Scott Berkun and Ralph Kerle in response to my Why CEO’s Don’t Get Innovation post in BusinessWeek. One of Scott Berkun’s comments went like this “If we dropped the i-word, or at least attempted to define it, I think we’d get to the core of all this much faster.” This comment builds further on an interesting article, Good Beats Innovative Nearly Every Time, in which Scott urges us to loose usage of the word innovation.


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