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Recommend Eight reasons why brainstorming doesn’t work, and what you can do about it.- Linda Naiman, Creativity At Work (Email)

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Why do people hate brainstorming so much? If the same people who work with the same problems everyday meet and discuss these problems using the same language and procedures the outcome is always predictable. Sameness breeds more sameness. Seeing the world with old eyes only helps produce old ideas. —Arthur VanGundy, PhD Sounds tedious doesn’t it? Here are seven more reasons why brainstorming doesn’t work:


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