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Recommend Why Storytelling Worked For Us and Some Tips from Salesforce's Marc Benioff - BusinessWeek (Email)

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The co-founder and CEO of the $1 billion company offers advice on how to shape and articulate your vision for your own brand Software-as-a-service pioneer and salesforce.com (CRM) co-founder and CEO Marc Benioff credits storytelling as one of the primary reasons for his company's rapid success. "Communication is probably the most essential part of my job," Benioff told me in an recent interview about his new book, Behind the Cloud. The book describes how salesforce went from idea to $1 billion company in less than a decade. Whether you own a small business, run a large company, or have a great idea for The Next Big Thing, consider these seven tips from Benioff about how to shape and articulate your vision.


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