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Recommend Live Nation CEO Michael Rapino joins Dave Stewart to discuss creativity -- and innovations in bathroom technology | Pop & Hiss | Los Angeles Times (Email)

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Thursday night at Live Nation Enterainment headquarters in Beverly Hills, musician/producer/Eurythmic/renaissance man Dave Stewart and branding expert/author/ "marketing guru" Mark Simmons held a media event to introduce their new book, "The Business Playground: Where Creativity and Commerce Collide." It's a playful, genre-busting tome that discusses ways in which creativity can be used in the business world. The pair discussed the ideas in the book, which has chapter titles such as "Idea Spaghetti," "Mr. Left Brain, Meet Mr. Right" and "Far Out," for about half an hour.


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