If you want creativity, you need to encourage it, and allow time for it to percolate. That was the focus of this year's Front End of Innovation conference in Boston. Steve Johnson, New Media professor at the Columbia School of Journalism, talked about the importance of creating a "hunch-friendly environment." That is, give your employees the latitude to explore their ideas and you'll be amazed what they come up with. Tim Berners-Lee, for instance, had 10 years of latitude to conceive of the Internet. Researchers from MIT, who were interested in space exploration were given untold amounts of time to track signals from Sputnick, and with that time they changed the future of the world. Their experiments led to current day global positioning systems.