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Recommend Web Analytics 101: Definitions: Goals, Metrics, KPIs, Dimensions, Targets | Occam's Razor by Avinash Kaushik (Email)

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It is surprising how often these "simple" things come up. "What is the difference between a metric and a key performance indicator (KPI)?" "What is a dimension in analytics?" "What is segmentation?" "Are goals metrics?" And many more. There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. So in this short post let's try and see if we can fix this really basic problem. Definitions and standard perspectives on these terms will be covered in this post: 1. Business Objectives 2. Goals 3. Metrics 4. Key Performance Indicators 5. Targets 6. Dimensions 7. Segments


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