History is rife with stories of how people bursting with creativity were forced to take traditional safe jobs in deadening organizations while they toiled at creative pursuits on the side. Early American writer Nathanial Hawthorne was a customs agent. The ultra creative Franz Kafka worked for insurance companies. I had a relative who became one of Holland’s greatest regional writers, but spent his entire life working as an office manager. He would get up at 4 am each day to write before he went to work. This imperative to take a safe but boring job popped into my head during a recent discussion with someone who was tasked with reinventing a business operation that has been running sleepily in well-grooved tracks for some time.