Here's something you might not know. There's enough food in the world to feed pretty much everyone. So why are more than 1 billion people — nearly 20% of the world's population — either starving or malnourished? And why, over the last two decades, has global hunger steeply risen? The answer has everything to do with the past — and future — of advantage. Over the last few months, I've discussed in depth the tectonic shifts rocking the macro and micro economy. Let's put it all together. Here's what the 21st century demands from firms of all stripes: a paradigm shift in the nature of advantage. The past of advantage was extractive and protective. The future of advantage, on the other hand, is allocative and creative. I made a little Prezi to illustrate it, below. Let's go through each category in turn.