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Recommend The Inauthentic Community of the Modern Executive - Roger Martin, Harvard Business Review (Email)

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Marshall McLuhan famously said: "We shape our tools and thereafter our tools shape us." The same, I believe, holds for community. We shape our community by choosing which actors comprise it and what roles they play. And we want to be a valued member of that community, so we adhere to its norms and conventions — our happiness depends on it. For this reason, the community we choose is critically important. If it is a productive community, it will help make us better. If it is unproductive, it will quietly but surely make us worse. So it behooves us to explore the quality of the community of the modern business executive. As mentioned in my last post, customers, employees, home city and long-term shareholders loomed large in the typical community of the 1950s and 1960s. The intimacy of these communities was aided by the more manageable scale of the enterprises of the day. GM, the behemoth of 1960, pulled in revenues that would in today's dollars ($66 billion) put it behind Archer Daniels Midland, 2009's 27th placed company, way below number one Exxon Mobil with $442 billion. In fact, only ten companies in 1960 were bigger than regional power utility Pacific Gas and Electric (#176) in 2009.


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