This lengthy and yet highly important article in my view forms the basis of a really important discussion that is now occuring globally. Here Tapschott and Williams offer a cogent and compelling plan for re-inventing universities for 21st Century. Read this article and forward it to every single person you know is involved in education. "Encyclopedias, newspapers, and record labels have a lot in common. They all are in the business of producing content. They recruit, manage, and compensate capable producers. Their products are composed of atoms — books, papers, CDs, DVDs — and are costly to create and distribute. Their products are proprietary, and they take legal action against those who infringe their intellectual property. Because they create unique value, their customers pay them, and they have revenue. Their business is possible because of scarcity: quality news, information, knowledge, learning, art.