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People who live abroad are more creative; and the more time they spend away from home, the more creative they become. That’s according to a recent study done by William Maddux, an assistant professor of organisational behavior at INSEAD. Certain conditions, however, apply, says Maddux, who conducted the studies in collaboration with Adam Galinsky, a professor of management at Northwestern University. For example, creativity is unlikely to spark for people travelling abroad for a short holiday. “We don’t find a positive correlation with travel abroad and creativity.” Maddux says it has to be at least a short stint abroad, but also adds that the quality of the experience matters as much as amount of time spent overseas.


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