As a savvy productivity driven small business Internet marketer, there are certain tips that will help you easily get to information that will help you in your online marketing. Today’s tip has to do with an a neat RSS Viewer. RSS Explained for the Novice Small Business Internet Marketer Before we get into the nitty gritty, RSS, which is the acronym for Really Simple Syndication, is a web format used to publish frequently updated online content, such as on a blog (blog posts/entries), audio and video in a standardized format. An RSS document is called a feed (or web feed), which includes data that summarizes the publishing information and allows you to see full or summarized versions of text, audio or video on a blog.