One of our members - Josh Gluckman from Think Growth, recently provided this document from Arthur VanGundy. There is a bit of content, though well worth the read... The Care and Framing of Strategic Innovation Challenges Arthur B. VanGundy, Ph.D. (“Andy”) avangundy@cox.net November 2005 Author’s Note: This paper represents the draft version of parts of several chapters in my recently-released book, Getting to Innovation: How. NY: AMACOM, 2007. http://www.amazon.com/Getting-Innovation- Asking the Right Questions Generates the Great Ideas Your Company Needs Questions-Generates-Company/dp/0814408982/ref=pd_bbs_sr_1/105- 5881108-2916424?ie=UTF8&s=books&qid=1189367822&sr=8-1 Ideas in Search of Problems Are ideas a dime a dozen as the expression says? Probably not. That’s too easy and somewhat of a cop out. It is relatively easy to get ideas, but probably more difficult to get “good” ideas—those with the greatest probability of solving problems.