Work We are all obsessed by it. That 4-letter word. We spend our lives doing it, thinking about it, talking about it. So, if you’re not doing it right or you don’t like it, then you have a problem. Too many people get stuck in a rut in their careers and work lives. They get embedded in a “this is how things should be done” culture, where they are slaves to the corporation, where they leave scrambled up world of work, everything’s changing in ways we could never have anticipated. Wall BlackBerries; we want to be in control of our destiny. Street banks crash overnight, airlines go out of business in a flash, and long established institutions suddenly fade from the business landscape. Technology revolutionizes how we do business, and trading barriers have crumbled as we face competition not just from the next zip code, but from the other side of the planet. Long established global corporations face threats from young start-ups. The only certainty (of course) is that everything’s changing. Increasingly, we are ideas-rich, yet time-poor. Our lives are full of growing to-do lists, of jobs to do, ideas to develop, but not enough hours in the day. We don’t want to be slaves to our bosses or our their personality at the office door, and the Work You is a million miles away from the Real You.