About the Creative Leadership Forum
The Creative Leadership Forum LIbrary
Who Is Visiting Us

Our Tweets
Creative Leadership Forum Creativity and Innovation Training Programmes
The Creative Leadership Forum Newsletter
Client Login
Search Our Site
Blog Roll
Tag Cloud
Credits
Powered by Squarespace
ReturnReturn to Article

Recommend Connecting with Consumers Using Deep Metaphors (Email)

This action will generate an email recommending this article to the recipient of your choice. Note that your email address and your recipient's email address are not logged by this system.

EmailEmail Article Link

The email sent will contain a link to this article, the article title, and an article excerpt (if available). For security reasons, your IP address will also be included in the sent email.

Article Excerpt:
Think of famous brands you know: Hallmark cards and Coca-Cola soft drinks, for example. What do these products have in common for consumers? An emotional meaning that taps into thoughts and feelings related to the positive aspects of transformation, according to Gerald Zaltman and Lindsay Zaltman


Article Link:
Your Name:
Your Email:
Recipient Email:
Message: