In our competitive economy, creativity and collaboration work hand in hand. This limited edition bookazine release shows how even in the highly competitive 'Hair industry' competitors can collaborate on a project with mutual benefit. Fiona Galea Debono from the Malta Times explains A limited-edition "bookazine", Shell, is about to make its way onto coffee tables, showcasing subjective beauty and aimed at boosting creativity in the hair and beauty industry on the island. Shell's goal is to motivate and creatively challenge the industry by producing alternative visions of beauty, pushing up standards from a commercial to a more artistic, experimental level, says the man behind it, Pierre Camille. The brainchild and 18-month project of the hairstylist and photographer, Shell marks a first by bringing together competing hair and beauty agents in a "milestone" collaboration, which aims to drag them out of their commercial cocoon and into the art scene, which is, after all, the raison d'être of their careers.