Seth Godin, marketing guru and writer of the supposedly Number 1 ranked business blog on the web had the original idea for Change This. If you look at his site, you will be overcome by the mundanity and self promotion. Hell, here is another self absorbed obsessively driven over achiever. I try not to be cynical, however I am highly suspicious of books with titles like Small is the New Big, All Marketers are Liars, Free Prize Inside, Survival is Not Enough. So I was shocked to find the idea for Change This was his. Change This is not a blog in the sense of the concept. This site actually offers more than some pithy comments and links. Change This offers erudite and often controversial manifestos written by some of the world's leading thinkers, offered for free. All you have to do is subscribe at the site. The thinking behind Change This