UX Magazine is an-on-line journal devoted to the emerging field of user experience design. Whilst its content is aimed primarily at the marketing services industry, it contains some interesting articles in the area of customer experience and design. The article entitled Creativity 2. particularly caught my eye. The%20Four%20Parts%20of%20the%20Brain%20of%20Creativity%202E.pngThe author argues that the creative worker in marketing services now has to offer more than a single specialist skill such as copywriting or graphic design. These skills, talents and abilities are needed; no doubt about it. But what's also needed is the evolution of them; the next iteration. But what does this look like? An Information Architect who completely grasps Human Computer Interaction but can also think fluidly can do thing